Washington: Apple considered the names “Telepod,” “Mobi,” “Tripod,” and even “iPad” before eventually introducing the world to its iconic “iPhone,” a former employee at the tech giant has revealed.
A former head consultant for Apple’s advertising team, Ken Segall, revealed the information to marketing students at the University of Arizona.
Back in 2007, Apple was battling Cisco Systems over rights to the “iPhone” name.
Cisco was using the name for its VoIP phone, the New York Daily News reports.
According to PC Mag, while the companies tried to come up with a compromise, Apple asked its staff to think up some alternative monikers.
During a lecture recorded by 9to5mac.com, Segall revealed the logic behind these names.
“Telepod” was meant to be a sci-fi twist on the word “telephone.” The company was already riding on the popularity of the iPod, so “Telepod” wasn’t too much of a departure.
“Mobi” is short for “mobile.” Segall said that this name had “personality.”
“Micromac” was on the list, but Segall said that this name was never considered by the company.
According to the report, known as “the man who put the ‘i’ in iMac,” Segall was in charge of the “Think Different” campaign that Apple launched after Steve Jobs returned to the company in 1997.
First Published: Wednesday, March 6, 2013, 10:54