Seoul: South Korea`s LG Electronics said Tuesday it would start selling its first curved-screen smartphone -- seen as a first step to fully flexible products -- in Europe next month .
The "G-Flex" was introduced in Seoul in October and will hit stores in some 20 European nations, including France, Germany, Britain and Sweden, the firm said in a statement.
The G-Flex is curved on the vertical axis of the handset, which LG says offers a more immersive viewing experience and fits the contour of the face.
LG said the new phone -- already available in Asia -- would also be introduced in the United States by the end of March.
LG, the world`s fourth-largest smartphone maker, did not provide any pricing details.
Curved screens are still at a nascent stage in display technology, which is shifting towards flexible panels that are bendable or can even be rolled or folded.
Handset makers including Samsung have launched curved-screen smartphones recently as they seek to stoke consumer interest in the increasingly saturated market with a new technology.
Samsung launched its first curved smartphone -- the Galaxy Round -- in October to a tepid reception from consumers disappointed by the largely experimental device.
First Published: Tuesday, January 21, 2014, 11:09