Zee Media Bureau
Washington/New Delhi: Microsoft corp is planning to scrap off its Android based Nokia X and replace it with a window phone.
The phone is expected to launch next year.
Microsoft devices chief Stephen Elop said that they are planning to deliver additional lower-cost Lumia devices by shifting select future Nokia X designs and products to Windows Phone devices.
Microsoft Devices Group Executive VP Stephen Elop has writtern a letter to Microsoft employees stating that there will be "particularly focused on making the market for Windows Phone."
"In the near term, we plan to drive Windows Phone volume by targeting the more affordable smartphone segments, which are the fastest growing segments of the market, with Lumia,” he wrote.
He wrote that Microsoft expects to make the shift "immediately", while continuing to sell and support existing Nokia X products.
The firm plans to consolidate the former Smart Devices and Mobile Phones business units into one phone business unit that is responsible for all the phone efforts.
He wrote, "Under the plan, the phone business unit will be led by Jo Harlow with key members from both the Smart Devices and Mobile Phones teams in the management team.”
"This team will be responsible for the success of Lumia products, the transition of select future Nokia X products to Lumia and for the ongoing operation of the first phone business," Elop said.
With Agency Inputs
First Published: Friday, July 18, 2014, 23:07