Now manage Apple iPad through BlackBerry’s new software

Mobile Fusion will cost USD 99 per user to licence and USD 4 per user a month.

Updated: Apr 07, 2012, 13:36 PM IST

New Delhi: Canadian firm Research In Motion on Wednesday launched a new software which will help its enterprise customers manage rival devices like Apple iPAD through the same servers used for BlackBerry smartphone and Playbook tablet.

'BlackBerry Mobile Fusion' would help companies manage smartphones and tablets running on operating systems like BlackBerry OS, Android and iOS (Apple) through a single, unified, web-based console, RIM said in a statement.

Mobile Fusion will cost USD 99 per user to licence and USD 4 per user a month, with discounts available for bulk orders.

RIM, which once dominated the enterprise market, has been losing market share in recent times with Apple and Samsung becoming strong competitors. The solution is being seen as a move to address that concern.

"For businesses and government, managing a mix of mobile devices on any scale is chaotic. Organisations face pressure to allow employees to bring their own devices into the workplace, and they are looking to RIM as the global leader in the enterprise mobility space to solve that problem," RIM Vice President (Enterprise Product Management and Marketing) Alan
Panezic said.

BlackBerry Mobile Fusion allows organisations to manage a mixed environment of devices in the most secure, simple, and cost efficient manner possible, he added.

"For the wide range of government workers around the world and approximately 90 per cent of Fortune 500 companies using BlackBerry smartphones today, BlackBerry Mobile Fusion allows them to leverage their current end-to-end BlackBerry security infrastructure and have flexible options for individually liable devices while keeping costs low," RIM said.