At just 0.05 seconds, Sony claims that its new flagship alpha 6300 mirrorless camera has the world's fastest autofocus system and that it offers some of the best 4K video recording quality available in the consumer space.
"With this new model, we've combined the world's fastest and most extensive AF system with a superb image sensor and many of our most advanced imaging and video technologies, creating a package that can far exceed the performance of any DSLR in its class," said Neal Manowitz, Vice President of Digital Imaging at Sony Electronics.
These technologies come at a price -- the α6300 will retail for $1000 without a lens -- but when compared to what the likes of Canon and Nikon are offering in terms of DSLRs in the same price bracket, Sony's latest mirrorless camera represents great value.
As well as an autofocus system that is on a par with a human blink, the device packs in a 24.2 megapixel sensor and can shoot at up to 11 frames per second with continuous autofocus. The ISO dial goes from 100-51200 and a BIONZ X image processor ensures the minimum noise and distortion across this range.
That processor also helps with the camera's video capabilities. The a6300 shoots in super 35mm format 4K and, claims Sony, does so without dropping pixels.
To enhance the new camera and the company's existing mirrorless range's video capabilities, Sony is also bringing a new range of lenses to market. Called the G Master series they have been optimized for both still and moving images.
"The new G Master brand represents the finest and most impressive group of lenses that Sony has ever brought to market," said Manowitz, "With our knowledge of what the future will bring for digital imaging, we have designed these lenses and can ensure that the G Master brand will inspire and 'wow' photographers and videographers for years to come."
G Master prices will start at $1800 for a 85mm F1.4 GM Telephoto prime lens and like the α6300, will be going on sale in the US in March.