Sony Xperia Z launched in India; priced at Rs 38,990
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Sony Xperia Z launched in India; priced at Rs 38,990

Last Updated: Wednesday, March 06, 2013, 19:29
 
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Sony Xperia Z launched in India; priced at Rs 38,990



Zeebiz Bureau

New Delhi: Sony on Wednesday launched the Xperia Z and ZL in the country. Both the smartphones are priced at Rs 38,990 and Rs 36,990.

The smartphone went on sale in Japan in February and is now available in 60 countries.

Both the smartphones are also up for pre-order on online sellers.

Flipkart is keeping the white variant of the Xperia Z up for pre-order at Rs 38,990. The Xperia ZL, black variant, has been kept for Rs 35,990.

Xperia Z and ZL are Sony's newest flagship smartphones that were unveiled at the Consumer Electronics Show (CES) 2013.

"The launch of Sony Xperia Z today, is the start of our journey to triple the Xperia sales in India, to Rs 3,500 crore in FY 13, starting April 1. The company has taken several steps towards this direction, including tripling the Xperia marketing budget to Rs 300 crore for FY13," Sony India Managing Director Kenichiro Hibi said.

The new dust and water resistant smartphone will be available in the Indian market from March 12.

Priced at Rs 38,990, Xperia Z has 5 inch screen supporting full high definition visual display, 13 megapixel camera and built on Android platform. The phone has quad core processors and 2GB RAM.

Sony India also announced that it will launch its 4G technology enabled Xperia tablet Z in May this year.

The company has also roped in Bollywood actress Katrina Kaif as its new brand ambassador.

Hibi said company would increase its reach across country by doubling the sales channel counters to 8,000 and increasing the dedicated service centres to 300 in the next fiscal from 200 centres at present.

"We will also provide stand by handset to our customers when they come for service of their phone,” Hibi said.

The company has tied up with Vodafone to offer 8 GB free download for two months to Xperia Z buyers, from the date of purchase.

Specifications

Sony Xperia Z
Processor - 1.5 GHz Quad-core Krait processor
Display - 5-inch full HD, 1080 x 1920 pixels
OS – Android Jelly Bean 4.1
RAM – 2GB
Camera: 13 MP rear; 2.2 MP front
Storage 16GB internal, expandable up to 32GB
Connectivity - Bluetooth 4.0, NFC, Wi-Fi
Battery - Non-removable Li-Ion 2330 mAh

Sony Xperia ZL
Processor - 1.5 GHz Snapdragon S4 Pro quad-core processor
Display - 5-inch full HD, 1080 x 1920 pixels
RAM - 2GB
Camera - 13 MP rear, 2 MP front
OS - Android Jelly Bean 4.1
Storage - 16GB internal, expandable up to 32GB
Connectivity - Bluetooth 4.0, NFC, Wi-Fi
Battery: Non-removable 2370 mAh Li-Ion



First Published: Wednesday, March 06, 2013, 12:58


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