London: British retailers recommend Samsung Galaxy smartphones over Apple’s iPhone, a survey has revealed.
The survey, performed by Informa Telecoms and Media, said that the researchers found that the Galaxy S III and Galaxy Note II were most often recommended, even though they've been on the market longer than Apple's new iPhone 5 and other handsets from Nokia and HTC.
However, most surprising was the way that, despite an in-store advertising campaign and recent product launch, Apple was recommended in only two stores, 3 and Phones 4 U, with both recommending the iPhone 5, the survey showed.
According to the Telegraph, the survey scored manufacturers based on whether they were advertised in the store window or in-store.
A sales assistant was then to recommend three smartphones or tablets.
Apple and Samsung were just as likely to be promoted by advertising in the store or the shop window, but sales assistants were far more likely to recommend Samsung, the apper said.
According to the paper, Informa, in a press release, said it was ‘likely that sales assistants see the Samsung devices as a safe bet to earn greater commissions’.
First Published: Monday, January 28, 2013, 16:12