Bollywood `baadshah` Shah Rukh Khan has been roped in as the brand ambassador of West Bengal to promote the state and attract industrialists to invest here.
|Last Updated: Feb 14, 2012, 07:02 PM IST|Source: Bureau
Kolkata: Bollywood `baadshah` Shah Rukh Khan has been roped in as the brand ambassador of West Bengal to promote the state and attract industrialists to invest here.
"SRK will be the face of Bengal all over the country and even abroad. He will promote the state to bring in industrialisation and spur all-round growth," CMO sources told reporters today.
A positive and vibrant image of the state will be created through a series of campaigns and advertisements fronted by the 46-year-old actor, the sources said.
By focusing on the uniqueness and rich legacy of the state, services of the `Don` star will be used to build `Brand Bengal` in various sectors including industry, sports, tourism, art and culture.
"We are discussing things at a preliminary level at present. We will soon come up with a detailed plan," CM`s press adviser Rhitobrata Bhattacharya said.
Even though cash-strapped, the state government has been trying hard through a series of initiatives to rope in industrial investment.
"West Bengal is my second home," Khan had proudly written to Chief Minister Mamata Banerjee while accepting her proposal to become brand ambassador of the state recently.
Ever since Shah Rukh bought the IPL team Kolkata Knight Riders in 2008, he has been taking special interest in the metropolis and never misses any opportunity to fly down here.
He is already a brand ambassador to a number of Kolkata-based companies like Emami and Concast Group.
During the inaugural function of the 17th Kolkata Film Festival here on November 10 last year, the chief minister had requested the superstar during a tete-e-tete to be the face of West Bengal, to which he had immediately agreed.
SRK had addressed Banerjee as `Didi`, who reciprocated with a smile and called him her brother.
The trend of having celebrities as brand ambassadors of states has caught up in the last few years.
Megastar Amitabh Bachchan has lent his support for the promotion and development of Gujarat, while Aamir Khan is promoting Indian tourism through his `Incredible India` campaign.
PTI
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.