London: Blackberry has announced that it will make its once popular BBM service available on other platforms like Apple's iOS and Google's Android.
The company''s unveiling of its latest slim and sleek Blackberry Q5 phone operating on BB 10 system preceded this announcement. Blackberry Messenger provided the alternative to text messages when chat apps like Whatsapp were not launched. It was the BBM, which made its users loyal to the brand. With the coming of rival companies launching latest chat apps on smartphones, Blackberry lost its market share.
In a renewal strategy, Blackberry came with the announcement of offering downloadable BBM as a multi platform messaging solution. In a report by BBC, the service will initially offer text, photo sharing and group messaging features on rival platforms. However the app would work with iOS 6 for Apple platforms and Ice Cream Sandwich for Android versions.
Analysts at Davis Murphy Group suggest that this move will help Blackberry widen the consumer appeal and also make it woo back its corporate consumers, which were lost earlier due to technical problems, the reports said.
The launch of cheaper phone and the expansion of its messaging service would work as a revival strategy for Blackberry and may even intensify the battle between major brands in the market.
First Published: Wednesday, May 15, 2013, 12:56