Zee Media Bureau/Rd. Alexander
San Jose: The patent war between Samsung Electronics and Apple Inc is everlasting, the latest case wherein a top Apple Inc executive reportedly alleged that the South Korean company was affecting the sales of Apple iPhone and iPad.
According to reports, Phil Schiller, marketing chief of the US tech giant, appearing before a federal court in San Jose, California, as a witness testified that Samsung damaged the reputation, business and marketing efforts of his company by selling devices that were copied from the iPhone and iPad.
In the patent war between the two giants, Apple Inc has accused Samsung of copying its devices including its operating features.
Defending the launch of iPad Mini as a competition in the tablet market, Schiller said Apple was merely trying to make better products and that it was not in the competition.
"It's much harder to create demand and people question our innovation and design skills like people never used to," Schiller said, adding that Samsung "weakened the world view of Apple as this great designer and innovator."
In a global litigation that is likely to go on for years, Apple was in 2012 awarded over USD 1 billion after it convinced a jury that Samsung had copied features of iPhone such as screen zoom with finger pinch, touches, black screen, etc.
Schiller also told the jury during a hearing on Friday that Samsung copied "many attributes of Apple's products; its designs and features ... the very essence of what Apple is about".
"If we don't have that, we don't have Apple's business," he added.