McDowells No1 achieves retail sales of $3.8 bn in 2012-13
Quotes

McDowells No1 achieves retail sales of $3.8 bn in 2012-13

Last Updated: Thursday, April 18, 2013, 20:00
 
 Comment 0
 
McDowells No1 achieves retail sales of $3.8 bn in 2012-13
New Delhi: Liquor maker United Spirits Ltd Thursday said its brand McDowells No1 has achieved retail sales worth USD 3.8 billion (over Rs 20,000 crore) in 2012-13.

"McDowell's No1, created a historic landmark Thursday clocking retail sales worth USD 3.8 billion for nearly half a billion 750 ML bottles of its whisky, rum and brandy franchise, sold in the year 2012-13, " United Spirits Ltd (USL) said in a statement.

"...Half a billion standard (750 ml each) bottles of McDowell's No 1 portfolio, of which the whisky forms the most significant part, is an endorsement of our early recognition of the prestige and premium opportunity in India," UB Group Chairman Vijay Mallya said.

He added that McDowell's No 1 Whisky has created an equally iconic landmark in global markets, clocking nearly half a million cases of sales in a single year in Nigeria.

"Going forward, with the emerging markets initiative, I am confident that this portfolio will continue to be a front runner in creating shareholder value through consistently delighting consumers through path breaking innovation and market activation," Mallya said.

Commenting on the development, USL President and Managing Director Ashok Capoor, said the success has been driven by USL's premiumisation strategy and innovation--introduction of premium brands under the McDowell's No1 banner.

"The brand has created new benchmarks be it by way of contribution to USL's top-line and bottom-line, retail value or, growth vis a vis industry performance," Capoor added.

PTI



First Published: Thursday, April 18, 2013, 20:00


Comments


comments powered by Disqus
G20 Summit 2014
G20 Summit 2014
2014`s Top People in Business: Fortune
2014`s Top People in Business: Fortune
World Bank`s Top 10 Places for Business
World Bank`s Top 10 Places for Business
India`s top ten billionaires
India`s top ten billionaires
Top 10 billionaire cities- In Pics
Top 10 billionaire cities- In Pics

Web Wrap
Contact Us : Privacy Policy : Legal Disclaimer
Copyright © Zee Media Corporation Ltd. All rights reserved