New Delhi: Publicis Groupe, the third largest communication company in the world, on Tuesday announced the acquisition of Convonix, one of India’s leading Digital Marketing Consulting firms based in Mumbai.
In a press release, the company said Convonix will align with Starcom MediaVest Group (SMG) in India which will make the combination amongst the largest Digital Marketing companies in India.
This transaction brings together two complementary organisations - Convonix's strength in search, social and analytics combined with Starcom’s strength in Media strategy creates a unique offering for the burgeoning digital marketing space in India and expands Convonix’s geographical presence in India to Delhi, Bangalore and Chennai besides Mumbai, said the company.
This news follows a number of recent acquisitions announced by Publicis Groupe in India and fortifies its position as India’s largest digital marketing operation.
Convonix has a strong international footprint with over 60 percent of its business coming from overseas.
The three founding members, viz. Vishal Sampat, CEO; Sarfaraz Khimani, co-COO; and Pallav Jain, co-COO, will continue to lead the agency, as per the release.
Convonix will sit within SMG and will operate as SMG Convonix, with two market-facing brands: SMG Digital and Convonix.
First Published: Tuesday, March 12, 2013, 15:47