Sydney: Caroline Pemberton is taking on a new avatar - the former Miss World Australia is now remodelling herself as an iPhone dating guru for young girls.
Pemberton, 24, who won the beauty pageant in 2007, is engaged in modelling, TV presenting and entrepreneurial activities, such as running courses in high schools where she teaches girls about the photoshop trickery of women`s mags, in the hope of giving them a realistic sense of body image.
"I went online and there weren`t many [iPhone] apps for girls and I thought hey, there`s a market there," she told the Sydney Morning Herald in a phone interview.
Pemberton went on: "I just thought it was such a cool platform and I just love the fact that you as an ordinary person can create an idea and get it out there ... you just need to team up with a developer or learn the iPhone SDK [software development kit] yourself."
Her 2.69dollar app, I`m Dating, is a mix of shallow "compatibility calculators" and practical dating tips for teen girls ranging from dress advice, dating etiquette 101, pre-date checklist and quick conversation starters.
She said: "It`s a bit of fun and entertainment but the information has come from a whole heap of sources from my girlfriends, to reading up and learning all sorts of things ... I spent three weeks reading up on horoscopes and writing my own horoscope compatibility test with 66 compatibility reports,"
It also has a section on mens` body language, how they think, what they really when they say certain phrases and a quiz to help a girl decide "is he into me?".
Moreover, girls can create profiles of men they are dating and rate them on criteria including personality, intelligence, chemistry, reliability and appearance.
This is coupled with the scores from the compatibility calculators to give a score out of 100.
Pemberton said: "You could say it`s shallow but that`s not the motivation, it`s just meant to be entertaining and a bit of fun, and taken with a pinch of salt.
"Everything`s PG, nothing is racey ... there`s no sex advice, i`m not a sealed section."
ANI
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.