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Amul turnover up 20% at Rs 11,668 cr

Last Updated: Thursday, May 31, 2012 - 23:52

Ahmedabad: India's biggest dairy, Gujarat Co-operative Milk Marketing Federation (GCMMF) marketing its products under the brand name Amul, has reported a turnover of Rs 11,668 crore in 2011-12, up 20 percent over last year.

Chairman of the federation Parthi Bhatol said at an annual general meeting of the company at Anand Thursday that in terms of dollars, the company has crossed USD 2.5 billion mark.

"However, this is not the only feat Amul is celebrating. GCMMF paid Rs 9,901 crore out of its turnover of 11,668 crore to its Member Unions, represented by 32 Lakh farmers. This way maximum share of consumers’ money earned by GCMMF is being returned to its member farmers," he said.

"All over the country and world, where farmers are struggling to make their milk business viable in the absence of good returns, their counterparts in Gujarat are rejoicing over a 58 percent increase in their milk prices over the last three years," he said in a statement.

GCMMF, last year, initiated its largest distribution expansion exercise to extend its reach to smaller towns and semi-urban areas.

Apart from the 750 distributors added in dairy and fresh products segment, GCMMF also added 150 super distributors through the implementation of its new ‘hub & spoke’ model, to reach the smaller markets.

During the year 2011-12, 965 new Amul Parlours were added, taking the total to 6315.

Apart from the 170 parlours at railway stations and 303 parlours operating at various centres of excellence, Amul also has 600 air-conditioned ice-cream scooping parlours.

With this, Amul has emerged as the largest single brand retail in the country, the company statement said.


First Published: Thursday, May 31, 2012 - 23:52
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