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South superstar Rajinikanth`s ‘Robot’ a part of IIM-A curriculum

After amusing a generation of fans with his trademark antics - somersaulting cigarette and a pair of shades tricks and romancing female stars onscreen half his age, Rajinikanth’s latest Box Office hit ‘Robot’ is all set to become a part of IIM-Ahmedabad’s syllabus. Rajinikanth’s ‘Robot’ or ‘Enthiran’ will be a part of an elective course called ‘Contemporary film industry: A business perspective’.

Spicezee Bureau
Ahmedabad: After amusing a generation of fans with his trademark antics - somersaulting cigarette and a pair of shades tricks and romancing female stars onscreen half his age, Rajinikanth’s latest Box Office hit ‘Robot’ is all set to become a part of IIM-Ahmedabad’s syllabus. Rajinikanth’s ‘Robot’ or ‘Enthiran’ will be a part of an elective course called ‘Contemporary film industry: A business perspective’, which will be offered in the postgraduate programme at IIM-Ahmedabad. The film will be read as a case study to analyse the success of cinema. The course will also include another Rajinikanth starrer film ‘Muthu’, which was later translated into Japanese as ‘Muthu Odoru Maharaja’ or ‘Muthu: The Dancing Maharaja’.