Boost ties up with F1 Vodafone McLaren Mercedes team

Last Updated: Wednesday, September 19, 2012 - 18:28

Mumbai: Consumer goods firm GlaxoSmithKline (GSK) on Wednesday said its brand Boost has tied up with Formula 1 Vodafone McLaren Mercedes team for the Indian Grand Prix that will be held next month.

"As part of this association, the Boost brand logo will run on Lewis Hamilton and Jenson Button's race cars during the Grand Prix, with the chocolate flavoured health drink available for the team throughout the race weekend," GSK Consumer Healthcare said in a statement here.

"Boost is excited to partner with Vodafone McLaren Mercedes for the Indian leg of the Grand Prix, providing the team with sports nutrition to ensure they are in peak physical condition for the race.

"It is an exciting partnership for the brand as Boost is the first Indian consumer brand to partner with the team," company's marketing head Jayant Singh said.

Apart from Boost, GlaxoSmithKline makes other malt drinks like Horlicks, Maltova, Viva and other products such as Eno, Crocin and Iodex.


First Published: Wednesday, September 19, 2012 - 18:28

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