New Delhi: Bollywood`s prestigious production house Yash Raj Films (YRF) is now ready to make inroads in the American film industry -- it has launched a new wing, YRF Entertainment, in Hollywood that will develop and produce feature films for the US and international market.
Actor Uday Chopra will serve as the CEO of YRF Entertainment.
The new company is funded by Yash Raj Films, the 41-year old studio which was founded by Yash Chopra. Uday, who has featured as an actor in many of his father`s productions like "Mohabbatein", "Mere Yaar Ki Shaadi Hai" and "Dhoom" series, is excited about the new venture.
"My family has a deep commitment to making and distributing quality films that entertain and enlighten audiences. I share that passion, as well as a love for American films that I have had since childhood. It is that enthusiasm and my love of the creative process of filmmaking that drove me to start this new venture," Uday said in a press statement.
He has hired Jonathan Reiman to head development and production of the new company, which is currently producing and financing "The Longest Week", a comedy which stars Jason Bateman, Olivia Wilde and Billy Crudup.
Uday tracked down the project after the original financier had to abandon the film and immediately fell in love with the material.
YRF Entertainment is also preparing a slate of projects that it will develop and produce from scratch.
The first such project is an untitled action-comedy by Dan Ewen of "Opposites Attract" fame about two 20-somethings who run away to pursue big dreams and become an unlikely duo.
Meanwhile, the parent company, YRF, is busy in the promotion of "Ladies Vs Ricky Bahl", co-starring Anushka Sharma and Ranveer Singh. It releases Dec 9.
IANS
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.