New Delhi: Baba Ramdev has started weaning away consumers form the multi national companies on the strength of " organic'' and ''chemical-free'' Patanjali brand of products.
He may have to take up the cudgels with Sirsa-based Dera Sacha Sauda chief Baba Gurmeet Ram Rahim.
Dera Sacha Sauda chief has launched MSG range of food products. Just like Baba Ramdev, Dera Sacha Sauda emphasises on the 'swadeshi and organic' content of the products launched.
Baba Ram Rahim launched 151 products in a media event near the Dera Sacha Sauda complex. He himself would be the brand ambassador of these products.
These products, which include mineral water, tea, sugar, salt, atta, noodles, pulses, varieties of rice, desi ghee, spices, pickles, jams, honey and other grocery items, were launched in the domestic as well as international markets.
The company selling these items MSG All-Trading International Private Limited have opened around 150 stores already and is exploring dealership options in the countries outside India.