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Honda to focus on rural market

Last Updated: Wednesday, June 27, 2012 - 18:34

Chennai: Honda Motorcycles and Scooters India (HMSI) is planning to tap the rural markets with the launch of its mass segment bike "Dream Yuga", a top company official said.

Besides, the company planned to ramp up production at their second manufacturing plant at Tapukara in Rajasthan next month in a move to reduce the waiting period of all its products.

"We have planned to set up more touch points (retail sales and service points) in the coming months.. Right now, our plan is to add 500 touch points across the country, by the end of this financial year. So,it will be 1,500 to 2000 units," HMSI Vice-President and Operating Head (Sales and Marketing) Yadvinder Singh Guleria told PTI here.

"Of the 500 touch points, more than 50 percent will be in rural areas," he said indicating their focus would be more in semi-urban and rural areas.

Noting that the 110cc segment has been witnessing huge competition, he said they would position their other variant "Twister" motorcycle targeting the young college students, while "Dream Yuga" for those who are conscious of fuel consumption and for day-to-day commuting purposes.

HMSI offers Twister, Dream Yuga, CB Shine, CB Unicorn, CB Unicorn Dazzler, CBR250R, CBR 150R, Honda Activa and Dio.

On their plans to increase production, Guleria said, "We will be ramping up production in our second manufacturing plant next month. Once that happens, we will be able to reduce the waiting period for all our products..".


First Published: Wednesday, June 27, 2012 - 18:34
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