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IRCTC ties up with shopping portal

Last Updated: Thursday, July 18, 2013 - 00:40

New Delhi: Visitors to the IRCTC portal would soon get to shop apparels, home appliances, electronic products along with buying rail tickets.

The railway PSU has tied up with online lifestyle and home portal Yebhi.Com, thus making its entry into the online shopping.

Yebhi.Com is a franchisee of Shop Online Trading Pvt Ltd. (SOTPL).

Through this tie-up SOTPL and Yebhi.Com will be responsible for developing and managing the e-commerce platform for IRCTC.

IRCTC gets close to 1.2 million daily visits generating 180 million transactions every year thus making it the largest e-commerce site in the country.

Officials in IRCTC said they want to capitalise on the large user base of its portal which sees about 12 lakh visitors per day and four lakh ticket bookings.

Yebhi.Com, on the other hand, gets close to 100 million visits per annum and does over 2 million transactions every year.

"We are thrilled to partner with IRCTC India's largest e-commerce website, and look forward to this mutually beneficial association. With this association IRCTC is getting a readymade supply chain with all products offering at one go powered by Yebhi.Com," said CEO of Yebhi.Com Manmohan Agarwal.

As per the contract SOTPL will be deploying the entire online shopping platform for IRCTC within 60 days from the date of signing of the agreement.


First Published: Thursday, July 18, 2013 - 00:40
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