ITC launches deodorants range
Quotes

ITC launches deodorants range

Last Updated: Tuesday, May 21, 2013, 14:47
 
 Comment 0
 
ITC launches deodorants range
New Delhi: Diversified group ITC Ltd on Tuesday expanded its personal care products portfolio with the launch of a range of deodorants under the brand 'Engage'.

"Expanding its footprint in the rapidly growing deodorant market in India, 'Engage' marks the Personal Care Business' foray into deodorants," ITC said in a statement.

ITC Ltd Chief Executive Officer, Personal Care Products Business, Sandeep Kaul said deodorants as a segment in personal care is experiencing swift and dynamic growth.

"Engage is uniquely poised to leverage this opportunity and carve a significant consumer mindshare," he added.

The Kolkata-based firm has launched Engage deodorants comprising three pairs.

"Priced at Rs 160 for a 165 ml bottle, the complete range of Engage is available at all leading retail outlets in India," the company said.

ITC, which is present across various sectors including hotels, tobacco products and information technology, forayed into the personal care business in July 2005.

PTI



First Published: Tuesday, May 21, 2013, 14:47


Comments


comments powered by Disqus
Reminiscing Lincoln Continental
Reminiscing Lincoln Continental
Jaguar high-wire water crossing
Jaguar high-wire water crossing
2015 DFW Auto Show
2015 DFW Auto Show
Samsung Galaxy S6, Galaxy S6 Edge
Samsung Galaxy S6, Galaxy S6 Edge
Hyundai i20 Active
Hyundai i20 Active

Web Wrap
Contact Us : Privacy Policy : Legal Disclaimer
Copyright © Zee Media Corporation Ltd. All rights reserved