Know why Myntra is going to re-launch desktop version

Here are the reasons why Myntra is doing a U-turn after going 'mobile-only' in May last year.

Last Updated: May 06, 2016, 20:46 PM IST
Know why Myntra is going to re-launch desktop version

Zee Media Bureau

New Delhi: Fashion e-tailer Myntra will re-launch its desktop website on June 1, barely a year after going app-only,

Here are the reasons why Myntra is doing a U-turn after going 'mobile-only' in May last year.

- The U-turn in its decision was based on consumer feedback and launch of new categories.

- Women customers, in particular, want to have the option of shopping across channels.

- The company is soon launching home furnishing and jewelry where viewing intricate patterns lead to better purchase decisions.

- Myntra says that some consumers still want the option to shop on the web and that they are humble enough to listen to their customers.