Zee Media Bureau
New Delhi: Fashion e-tailer Myntra will re-launch its desktop website on June 1, barely a year after going app-only,
Here are the reasons why Myntra is doing a U-turn after going 'mobile-only' in May last year.
- The U-turn in its decision was based on consumer feedback and launch of new categories.
- Women customers, in particular, want to have the option of shopping across channels.
- The company is soon launching home furnishing and jewelry where viewing intricate patterns lead to better purchase decisions.
- Myntra says that some consumers still want the option to shop on the web and that they are humble enough to listen to their customers.