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PepsiCo expands Kurkure range, looks to stay ahead of rivals

Last Updated: Sunday, September 9, 2012 - 13:13

New Delhi: Global beverages and snacks major PepsiCo is expanding the portfolio of its popular 'Kurkure' range with an aim to stay ahead of competition.

The company, which competes with the likes of ITC and Haldirams in the salty snacks segment, has added added two new offerings - Kurkure Puffcorn and Kurkure Monster Paws in addition to the existing range of five flavours.

"These introductions will help PepsiCo ensure that it grows ahead of the category and are in line with its strategy of remaining at the forefront of product innovation," PepsiCo India Foods Indian Snacks Director Nalin Sood told PTI.

He said the company is also looking to increase consumer loyalty with Kurkure through the latest offerings, which have been launched nationally.

Both the products have been developed in India.

Commenting on the marketing plans for the newly launched products, Sood said:
"The launch would be supported by a 360 degree communication plan across digital, television and on ground engagement".

PepsiCo sells beverage brands like Pepsi, Mirinda, Slice and snacks brands like Uncle Chips, Lays and Cheetos in India.


First Published: Sunday, September 9, 2012 - 13:13
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