New Delhi: In line with its global strategy to focus on health and wellness space, snacks and beverages major PepsiCo is looking to bring more baked and low fat variants of its health foods and drinks in India.
The company, which sells cola brands like 'Pepsi', 'Mirinda' and juice brands like 'Tropicana', said it is also working on bringing down the sugar and fat content in its existing product portfolio.
"Our approach (towards health and nutrition) is two pronged. Firstly, introduce newer variants and continue giving choices whether it is juice space, water and hydration space, or zero sugar calories colas," PepsiCo India Chairman and CEO Manu Anand told reporters on the sidelines of an event organised by advertising industry watchdog ASCI.
Similarly on the foods segment, the firm is looking at launching more variants of baked products, like 'Aliva' and other low fat snacks.
"On the food side, we will introduce more baked products, baked snacks, lower fat snacks and give consumer more choices," he said.
Secondly, to bring down sugar contents and calories even in existing portfolio, he said: "...that is through continuous product innovation and we have stated policy as to how we going to do it."
Commenting on high inflation, Anand said it is still a concern area as it is impacting the company's cost structure and bringing down consumer demand.
"Inflation always does impact consumer demands...It is not as severely impacted as the big purchase items are but there is pressure on demands because of inflation," he added.
Apart from taking price hikes, the company said it is doing "everything to increase productivity and minimise the impact".
"How can we use our resources better, whether it’s our assets, or ways to bring down the cost of the raw material that go into, the way we transport our products just about of every way in the distribution channel," he said.
First Published: Thursday, November 17, 2011, 20:38