PepsiCo intensifies positive water balance effort at plants
The firm has identified 4-5 locations around its plants across the country, including certain areas in Punjab and Tamil Nadu where it will start working on water projects in the next few years.
"Whatever water we are using, we are replenishing it. Once we achieved the overall positive water balance nationally, we are looking at areas around our individual plants to see if we are managing our resources, that means if the community has sufficient water," PepsiCo India Head (Corporate Social Responsibility) Annie Kishen told media.
The company, which sells soft drink brands like Pepsi and Mirinda, said among all the PepsiCo subsidiaries across the globe, the India operation is the first to achieve positive water balance -- giving back water to the community more than consumed in its manufacturing processes.
In 2010, PepsiCo claimed, it had consumed 5.8 billion litre of water in its manufacturing processes, while it was able to give back 10.1 billion water through various community projects like direct seeding, drip irrigation initiated by it.
"By 2015, at least we should finish the ones we see right now as needy areas. Our other job every year is to look and see what has changed. So we continue to do that also," she said adding, that the firm has identified four or five locations to start work on.
The company is currently working on various community projects at Paithan in Maharashtra, Nelamangala in Karnataka and Panipat in Harayana. It has also initiated work at Sangareddy in Andhra Pradesh.
"Our plant neighbourhood should have adequate water. That's our overall objective. As we grow, the resources that we continue to use will increase...therefore we need to continue to work on the agenda," she said.
At present Pepsico has 36 plants, of which 13 are company owned and 23 are run by franchisees. Through various projects to save water, the company said, it has directly impacted around 41,000 community members in 2010.
“It will impact 50,000 as of 2011..and this is only through community water initiatives," she said.
The company said the initiative is in line with the global direction to strive positive water balance. "One of the promises is to strive for positive water balance wherever it is required in stressed locations. That's our global promises ...and that's what we have all started working on," she said.