The publishing industry worldwide is fast moving towards digitalization and there is a strong future for publishers in the digital medium, Chief Executive of Cambridge University Press (CUP) Stephen Bourne said here on Saturday.
Thiruvananthapuram: The publishing industry worldwide is fast moving towards digitalization and there is a strong future for publishers in the digital medium, Chief Executive of Cambridge University Press (CUP) Stephen Bourne said here on Saturday.
"The digital era is actually the second industrial revolution and third age of publishing. However, print publishing will continue for many years as there is good demand for it also," he told a meet-the press programme organised by the Press Club here.
CUP's revenue from digital medium was two percent a decade ago, but has touched 20 percent now and is expected to go up to 40 percent by 2020, said Bourne, who took charge as CEO of CUP in 2002.
On digital medium in education, he said textbooks would become digital in the near future with pictures, music and videos of learning material, he said.
CUP was also committed to support innovation in learning and teaching, he said, adding that CUP publishes without boundaries, ensuring its resources are accessible across the globe, in print, digital and online formats'.
However, print publishing would continue to be in demand, especially in Fine Arts, he said.
Librarians across the world prefer both digital and print versions for their libraries, he said, quoting the requirement of Chief Librarian of National Library in China.
To a question, he said the English language would dominate the international arena as it has become a common language for diplomacy, business and in other fields.
More people in China have started learing English and CUP has designed special learning materials for them, he said.