New Delhi: Sample&Try (S&T) has recently started a sampling activity for Japan’s leading hair care brand Hoyu, for its Bigen Easy ‘n Natural Hair Color.
S&T will be delivering over 1,00,000 samples across India.
Hoyu has supported this activity with print ads in national newspapers across India and S&T has also created a specially designed microsite for users coming from these ads. Users also have an option to order the samples through a SMS Short Code, which is also managed by S&T.
The company now has over 75,000 registered members who can be targeted by the marketers based on a number of parameters resulting in precise targeting and minimal wastage.
Wipro Enchanteur, Tata Salt Flavoritz, GM, Bioway, Joy consumer products are some of the recently sampled brands by the company.
CVVS Krishna, Co-Founder of S&T, says “We are excited about the way users have responded to this platform. Marketers too, are now benefitting out of this platform in a number of ways. A positive response has enabled us to open our platform for Services business also, apart from product based sampling. We are also launching our mobile application and mobile version of website in coming weeks to enable our users to order samples on the go.”
First Published: Tuesday, November 6, 2012, 17:40