New Delhi: Sun Pharmaceutical Industries has signed Indian cricket team captain M S Dhoni as its Revital H new brand ambassador.
"Sun Pharma's Global Consumer Healthcare business today announced Indian cricket team captain M S Dhoni as the new brand ambassador of Revital H," Sun Pharma said in a release.
The company is repositioning the brand for active lifestyle and being 'fit and active', it added.
Dhoni said: "I strongly believe that the new brand positioning of Revital H will strongly resonate with the active generation of today's India and become a part of their everyday life."
The brand has a strong hold on North, Central and East part of India and seeks to strengthen its market presence in West and South India, the company said.
"The constant need to do more and get maximum out of every sphere of live is what's driving the increasing preferences for health supplements across India," Sun Pharma Global Consumer Healthcare Business Head Subodh Marwah said.