Tata Elxsi, Brash Brands tie up for brand consultancy services

New Delhi: The product design arm of Tata group, Tata Elxsi, has partnered UAE-based Brash Brands for offering brand consultancy and integrated design services in India, GCC and Asian markets.

As per the "exclusive" tie-up, "Tata Elxsi will build Brash Brands' business in India, and Brash Brands will represent Tata Elxsi's design services portfolio throughout its international offices," Tata Elxsi Managing Director and CEO Madhukar Dev said.

Brand Bash is a consultancy firm, helping clients create and build stronger brands to drive growth. It has offices in countries such as Dubai, Abu Dhabi, Saudi Arabia, Qatar and Singapore.

The company has about 150 clients across sectors like real estate, hospitality, infrastructure, government and municipal services among others. Some of them include Marhaba, Mercator, Logica, Etihad Rail, Emaar Group, Qatar Satellite Company, Virgin Mobile Qatar and Nakheel.

The two companies will set up joint operations in Bangalore to address brand development and consultancy services in India, and target product design, signage and way finding markets in the GCC and Asia, he added.

"We want to offer our enterprise clients excellence to realise the potential of their brands. Through this strategic partnership we are both committed to offering a set of high quality, focused services that will change the nature of brand consultancy in India and our international markets," Brash Brands Founder and CEO John Brash said.

PTI