Vodafone announces 3-month free subscription for 'Vodafone Play'

New Delhi: In a bid to woo customers in a fiercely competitive telecom market, Vodafone on Monday announced a three-month free subscription for Vodafone Play -- an app that offers videos, movies, TV shows and music -- for all customers.

"Vodafone India today announced a free subscription of its Vodafone Play app to all customers till 31 December 2016," the company said in a statement.

Elaborating on the development, Sandeep Kataria, Director Commercial, Vodafone India said, "People are increasingly watching more videos and listening to music on their smartphones. Instead of downloading multiple apps, all they need is to download and use Vodafone Play that offers the best of content digitally for all their entertainment requirements."

Vodafone Play offers over 180 Live TV channels including film and entertainment channels and news channels. Customers can also choose from over 14,000 film titles and a catalogue of video and music content across all genres.