Kochi: Apparel major Woodland is targetting around Rs 1,000 crore turnover next fiscal and will be looking at expanding presence in Tier II and III cities, a top company official said on Friday.
"Pan-India, 30 percent of new stores of Woodland will be in Tier-II and Tier-III cities," Woodland Worldwide MD Harkirat Singh told reporters here.
However, since many malls are coming up in metro cities, bigger cities cannot be ignored, he said.
"In the past two to three years, we have seen the smaller towns growing. We will keep the balance between smaller towns and big cities," he said.
Woodland has 370 stores nationwide and another 4,000 retailers selling Woodland products. Last year's turnover was Rs 700 crore and by March 2013, it would touch Rs 800 crore, he said. "Next fiscal, the target we are looking is close to Rs 1,000 crore," he said.
In Kerala, Woodlands has 15 stores and another 8-10 are in the pipeline. Kerala's commercial capital Kochi will have three more stores, Thiruvananthapuram one more store and a new one would be opened at Kozhikode. New stores would be opened at Thodupuza, Thalassery, Perinthalmanna, Kottayam and Alapuzha.
The leading outdoor apparel and footwear brand today launched its 'Autumn Winter Collection 12-13' in Kerala, the highlight of which was an innovative two piece jacket that can be used as a waterproof wind cheater for all seasons, warm jacket for the winters as well as a combination of both.
The new collection comes in multiple colours, ensuring a contemporary look in functional style.
Starting this season, Woodland will launch a special series of products inspired by CSR initiative 'Pro Planet'. A variety of sweatshirts have been designed with new looks and cuts that would be in stores, encouraging the youth for a Green environment.
First Published: Friday, November 30, 2012, 20:01