New York: Yahoo! Wednesday said it has joined hands with media company CNBC for a content partnership to produce financial stories and videos with an aim to widen its audience base.
"Effective today, CNBC becomes the premier content source for Yahoo Finance in the US, providing investors with even greater access to its signature in-depth reporting, marquee interviews and real-time financial news and analysis as part of the site's broad and robust set of content," the two companies said in a joint statement.
The tie-up would give Yahoo! greater access to CNBC.com's stories and videos on its homepage, finance site and other areas across its network.
The videos which would be jointly produced by both the companies would feature market coverage to profiles of the best minds in business and be available this fall.
Together the companies will reach 40 million online audiences per month in the US, twice as big as the next competitor.
"Partnering with CNBC will allow Yahoo Finance to expand its offerings instantly and enhance its position as the most viewed and utilised finance site in the world," Yahoo! Interim CEO Ross Levinsohn said.
Meanwhile, CNBC which reached 100 million households in US, would receive contribution from Yahoo! journalists for its business day programming.
"With CNBC taking a central role on the biggest business news site in the world, we now have the ability to provide real-time news, analysis and information to a larger audience and offer unmatched advertising solutions for marketers looking for access across multiple platforms." CNBC President and CEO Mark Hoffman said.
First Published: Wednesday, June 13, 2012, 18:43