Kolkata: Zee Entertainment Enterprises Ltd's (ZEEL) digital arm Digital Convergence is optimistic about growth in the coming years and was eyeing Rs 250crore revenue in FY17.
"We hope to close the year with Rs 150 crore topline but in the next fiscal we are aiming for Rs 250 crore revenue," Zee Digital CEO Debashish Ghosh said here today at the launch of video entertainment brand 'OZEE'.
"We may breakeven in FY17' but it will depend on many factors," he added.
Ghosh said that they are working to increase the pay segment revenue against advertisement revenue from the content the company offers for viewing on digital platforms.
"Currently, pay for view share would be 30 per cent in the total revenue which we wish to increase to 50 per cent over next 2-3 years," he said.
OZEE is the new video entertainment brand from ZEE, offers ZEE shows, movies, music and other videos across 8 languages from its boutique of channels.
Ghosh said, "We trying to break a movie or programme in 15 minute blocks to help viewers watch a movie or long programme, in 2-3 days while travelling or during breaks to relax."