New Delhi: International brands and designers are foraying into the Indian market with full force, but the trend is harmless for local designers in the country, feels Jeffrey Doltis, owner of Italian fashion brand 40 Savile House, which opened shop here last year.
"I don`t think that international brands are affecting Indian designer brands," Doltis said.
"I believe that all brands have a different taste to offer to the clients and this leaves less scope for similarity. With so many options available, people will have the luxury to get their hands on the best pieces," he added.
Doltis feels the Indian consumer is more aware of the luxury market than ever before.
"The Indian market is exploding in terms of luxury and the main reason for this is that Indian costumer is travelling more nowadays. Indian fashionistas are much more sophisticated than they were 10 years ago," he said.
His brand, 40 Savile Row offers one-of-its-kind tailoring of suits and shirts based on the world-famous road Savile Row in London.
In India, it is currently being retailed through SBJ, a fashion house by entrepreneurs Vandy and Manoj Mehra.
SBJ also sells other brands like Ajas, Lounge, Conciethe, Elipson, Wilson Benesch, Gaudi Italia, Massimo Rebecchi, Daniele Alessandrini, Jewels by Queenie and Study By Janak`s Women`s Couture.
Doltis feels the association with SBJ will help his brand in strengthening ties between Italy and India, and create employment.
"This type of business relationship helps to grow businesses and employ skilled people in both India and at home. In an increasingly competitive world, it is an example of how local companies can continue to grow their business," he said.
"I chose SBJ to retail in India because we both share same concepts of making clothes. They have their own factory, so we don`t have to worry about quality of fabric," he added.
Doltis plans to launch a flagship store of his brand here next year.
"We hope to open our flagship store next year, and that will be through SBJ," he said.
IANS
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.