Sonam to endorse Electrolux appliances

Sonam Kapoor is the new brand ambassador of Electrolux home appliances.

New Delhi: Bollywood actress and style icon Sonam Kapoor has been roped in as the brand ambassador of Electrolux home appliances. The 25-year-old will be endorsing the company`s refrigerators, washing machines, microwave ovens and air conditioners.

"The products are innovative and easy to use which makes them ideal for young professionals who are busy and always on the go. I look forward to an exciting journey," said Sonam, who is still single and lives with her parents, in a press statement. This is the first time Electrolux has signed a brand ambassador. "We believe Sonam encapsulates all the qualities that our brand stands for and will enable our customers to have a better connect with our products," said Anil Khera, chief executive officer, PE Electronics Ltd. Sajeev R, chief operating officer, Electrolux, PE Electronics Ltd, feels Sonam has a dynamic personality. "She is young and innocent yet vibrant and lively among her peers. Sonam is highly aspirational and an ideal fit for our brand. We are confident and excited that with the onset of our multi-media campaign featuring Sonam, there would be a far-reaching impact and greater awareness of our brand," he said. IANS