New Delhi: Actress Gul Panag, who is a regular on micro blogging site Twitter, will be the first Bollywood celebrity to post live updates from the venue of Wills India Fashion Week (WIFW) this year.
Twitter is increasingly becoming a fad in India and the bosses at the Fashion Week have roped in Panag to keep Twitter users informed about the on-goings at the show here from October 24-28.
The actress, who has starred in critically acclaimed films like `Dor` and `Manorama Six Feet Under`, has been given the title of `Twitter Face` for the job.
Panag will be present at the fashion week on all five days to review the shows and tweet the daily dose of fashion week news for her more than 20,000 followers.
"I promise to bring to my fans and followers regular updates from the venue and to give them a glimpse of the fashion`s grandest celebration, Wills Lifestyle India Fashion Week. Watch-out for my tweets as you stand to win a chance to get invited to the event," the actress said in a press statement.
"Through this association we will be able to reach out to a large fan following on Twitter and create excitement around WIFW," Atul Chand, Divisional Chief Executive of Wills Lifestyle, said.
Bureau Report
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