Samsung Electronics, the world`s largest smartphone maker, said on Tuesday it was considering a stock split that would placate existing investors and attract new ones with a more affordable share price.
Head of investor relations Robert Yi said the South Korean tech giant had been looking into a possible split "for a while" but was still debating the benefits of such a move.
"We know it would have a psychological impact, but need to look further at how that might affect the company`s long-term value," Yi told reporters.
Samsung has been under growing pressure to boost shareholder returns as its stock price has been battered by a series of quarterly profit falls.
Yi`s remarks saw Samsung`s share price jump 2.16 percent to close Tuesday at 1.372 million won ($1,260) -- although that is still way off a high of 1.470 million won in June last year.
Samsung is currently in the middle of a $2.0 billion share buyback process announced in November to appease disgruntled shareholders.
With a market capitalisation of about $185 billion, Samsung accounts for nearly 17 percent of the weighting on South Korea`s benchmark Kospi composite index.