Melbourne: Tourism Australia is set to give away six “best jobs in the world” around the country as part of a 4-million-dollar youth tourism campaign.
Each of the jobs will showcase the best tourism attributes of each state and territory.
Tasmania and the Australian Capital Territory’s tourism boards chose not to be part of the campaign.
Each of the jobs comes with a six month salary package worth 100,000 dollar, including living costs, News.com.au reported.
Southall has been recruited to star in a two-minute video to promote the campaign.
Around 35,000 applications were received for first The Best Job in the World campaign in 2009, which achieved worldwide publicity and was hailed as “the best idea since Willy Wonka decided to hide golden tickets in chocolate bars.”
Tourism Australia managing director Andrew McEvoy said that he was prepared for criticism that the idea for the new campaign was not original.
The new campaign has been designed to target 18 to 30-year-old travellers and showcase the benefits of Australia’s Working Holiday Maker program, which allows young people from 29 countries to have an extended holiday in Australia and supplement their funds with short-term employment.
Tourism Australia will use the applications to create a data base of names of people interested in a working holiday.
Young tourists spend around 12 billion dollars in Australia each year and make up a quarter of international visitors.
McEvoy said that working holiday makers tend to stay longer, disperse widely and often come back again, with their families, later in their lives.
First Published: Tuesday, March 5, 2013, 12:45