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2/3rd Indian employees feel social media boosts productivity

Last Updated: Wednesday, May 29, 2013 - 19:21

New Delhi: About two-thirds of Indian employees feel that social media tools like emails and chat help increase productivity, a survey by software major Microsoft said.

However, the survey, conducted for Microsoft by the research firm Ipsos of 1,825 employees across APAC (Asia Pacific) region, also said that using social media tools at workplace leads to loss of productivity.

"7 in 10 workers said that security concerns are to blame for the restrictions, while 6 in 10 say the restrictions lead to productivity loss. However, 71 percent of respondents believe that the social media has actually helped increase their productivity," the survey said.

Likewise, 7 in 10 feel social media tools have increased workplace collaboration and that their company recognises the value of such tools, it added.

"While 61 percent of Asia-Pacific employees said that social media tools at workplace help increase their productivity, 38 percent feel that their companies underestimate the value of social media, often restricting its use," the survey said.

The survey findings revealed that 57 percent employees in APAC region would like to be involved more actively in decisions to add new technologies and tools at their workplace and 45 percent would be willing to spend their own money on social media tools to bring in more efficiency.

Of the survey respondents, 39 percent said their IT departments restrict them from using new tools, with 74 percent named security concerns and 47 percent cited the fear of productivity loss as top obstacle in their organisations, the report said.

As they face these challenges, 23 percent of employees in the Asia-Pacific region say they have ignored their organisation's IT policy to install social media tools, and 32 percent say they know someone who has, it added.

Among the findings, e-mail is the most widely used social media tool by employees in the IT sector, followed by team sites/intranets, video conferencing and IM, while IT professionals tend to use more social media tools than employees in other sectors.

"Professionals in financial services (74 percent) and government sector (72 percent) are more likely than those in other fields to say these restrictions are due to security concerns, while those working in retail (59 percent) and travel and hospitality (57 percent) are more likely to blame productivity loss," the survey said.

The Ipsos poll was conducted online from March 25, 2013 to April 24, 2013 and a total of 9,908 interviews were conducted across 32 countries including India.


First Published: Wednesday, May 29, 2013 - 19:21
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