Advertisers warn Facebook not to irritate users with Home ads
Quotes

Advertisers warn Facebook not to irritate users with Home ads

Last Updated: Saturday, April 06, 2013, 14:34
 
 Comment 0
 
Advertisers warn Facebook not to irritate users with Home ads
London: Advertisers have warned Facebook that its new Home application should not avoid irritating users with its adverts.

Angus Wood from iProspect, a digital marketing agency said that ‘invasive, tedious or over-frequent marketing in such a personal space will be an instant switch-off for Home users’.

Wood pointed out that the closer you come to the consumer, the softer you need to tread, and the bar for content quality will be higher than ever, the Telegraph reports.

The Cover Feed on Facebook Home will not display advertising on April 12 when it becomes available, but future versions will carry adverts, the report said.

Analysts have raised questions over whether Facebook would be able to gather too much personal data about users from Home, it added.

Om Malik, founder of GigaOM, a technology news website, said that Facebook Home should ‘put privacy advocates on alert, for this application erodes any idea of privacy.’

According to the paper, he noted that smartphones would be able to send GPS data to Facebook, potentially telling the social media giant where the phone, and likely its owner, is at any time.

ANI



First Published: Saturday, April 06, 2013, 14:34


Comments


comments powered by Disqus
G20 Summit 2014
G20 Summit 2014
2014`s Top People in Business: Fortune
2014`s Top People in Business: Fortune
World Bank`s Top 10 Places for Business
World Bank`s Top 10 Places for Business
India`s top ten billionaires
India`s top ten billionaires
Top 10 billionaire cities- In Pics
Top 10 billionaire cities- In Pics

Web Wrap
Contact Us : Privacy Policy : Legal Disclaimer
Copyright © Zee Media Corporation Ltd. All rights reserved