Airtel was the most hated brand in 2015
Airtel has topped the list of most hated brand followed by Facebook, Vodafone and Flipkart among others.
Zee Media Bureau
New Delhi: Airtel's jingles and television commercials have always been the topic of discussion but the brand has emerged as the most hated brand in 2015.
As per 'The Goonj India Index 2015: 7 Deadly Indian Sins' report made exclusively available to Zee News, Airtel topped the list of most hated brand with (137.03 GPM), followed by Facebook (29.40 GPM), Vodafone (22.54 GPM), Flipkart (15.03 GPM) and IRCTC (3.70 GPM) among others.
Others who made to the list are ICICI (2.02 GPM), Kingfisher (1.66 GPM), Snapdeal (1.66 GPM), Times Now (1.66 GPM), Microsoft (1.35 GPM), IPL (0.91 GPM), Apple (0.12 GPM), BCCI (0.11 GPM), HDFC (0.11 GPM), Spicejet (0.10 GPM), ITC (0.10 GPM), Axis Bank (0.08 GPM), Cleartrip (0.04 GPM), Tata Docomo (0.02 GPM) and Zomato (0.01 GPM).
At the Goonj India Index 2015, iPhone ranked as number one luxury brand with 32.61 GPM while the company's MacBook Air came last with 6.54 GPM.
To read the full report, click here.
(Zee Digital has partnered exclusively with Goonj Labs to bring you these intriguing insights.)