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AMD's new APUs promise better user experience, power efficiency

Last Updated: Wednesday, September 18, 2013 - 23:39

New Delhi: Chip maker AMD on Wednesday launched two new additions to its mobile accelerated processing unit (APU) lineup which promise to deliver state-of-the-art performance with better power efficiency, superior gaming and graphics.

The NYSE-listed firm launched 2013 AMD Elite Mobility APU formerly codenamed Temash, which the company claims is the world's first 28nm, quad-core x86 system-on-a-chip (SoC) APU designed for touch small form-factor notebooks, tablets and hybrids 13-inches and below.

It also launched the 2013 AMD Mainstream APU, formerly codenamed Kabini, first and only quad-core x86 SoC solution for entry-level and small-form factor touch notebooks.

The launch also included new low power versions of the 2013 AMD Elite Performance APU, codenamed Richland, offering the best graphics and compute in a performance APU for premium ultrathin notebooks.

Elaborating on the qualities of Temash and Kabini, AMD Country Manager (Consumer & Retail) Chandrahas Panigrahi said: "A great advantage with these chips is that power requirement has gone down so battery life goes up and hence your thickness of the machine comes down, which means you have enabled the equipment to be more thinner and lighter."

The APUs are designed to balance needs of a wide range of new and traditional mobile PC users and are available from the world's top computer makers, which include products announced today by HP, Lenovo, Acer and Asus, he added.

Some of these products, powered by AMD chips, gives about 11-12 hours of battery life depending on the conditions, making them a preferred choice for both professionals and gaming enthusiasts.

Commenting on the changing consumer demands and AMD's position, Panigrahi said the changing needs will manifest in various products like 10 or 11-inch tablets with touch and affordability.

There are form factors that are evolving as it drives the convergence of content creation and content consumption. In this dynamic landscape, AMD is positioned as a leader, when is comes to performance and the firm's growing market share in India speaks for itself.

According to research firm IDC, AMD accounts for about 14.5 percent of the consumer market in India in the second quarter of this year as compared to less than one percent in April-June quarter of 2010.

"By combining strength of superior graphic capabilities and broad range of computing abilities, AMD strives to strengthen its presence in the consumer segment through the launch of its 2013 Mobile APU platforms in India," he said.

These APUs are an ideal solution for new form factors like hybrid and convertible PCs with quad-core performance, AMD Radeon HD graphics and long battery life, Panigrahi added.

APUs provide a combination of faster processing speed, multiple compute cores and amazing graphic capabilities, making it an excellent platform for gamers and PC enthusiasts alike.


First Published: Wednesday, September 18, 2013 - 23:39
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