Zee Media Bureau
Apple Inc. has taken over two online mapping firms- HopStop and Locationary. The acquisition was confirmed on Friday, according to reports.
This buyout is touted as Apple’s effort to become a strong alternative to Google Maps.
New York’s HopStop provides directions to major transit systems and biking routes while Locationary from Toronto, collects and analyzes data to help create more precise maps.
Reportedly, Apple however isn't saying how it plans to deploy its latest acquisition. Terms of the acquisitions were also not disclosed.
Apple’s flagship products iPhone and iPads rely on Google Inc. for the built-in navigational system.
Last year, the Cupertino based company had tried to switch on its own mapping system but had to go back to Google after it received complaints from its users of faulty directions and misplaced famous landmarks.
The company ended up apologizing for the gaffes, and recommended iPhone and iPad users rely on Google's maps until improvements could be made.
Google's maps are also widely used on mobile devices running on that company's Android software, as well as through Web browsers on personal computers.
First Published: Saturday, July 20, 2013, 14:47