Apple firm's emissions up 34% in 2012; lauds itself ‘green’

Last Updated: Friday, March 22, 2013 - 11:45

New York: Apple has touted its efforts to lessen the company's carbon footprint, but the astonishing popularity of iPads and iPhones, the tech giant's overall greenhouse gas emissions rose by 34 percent last year, according to a report.

According to new report by Apple Computer, the company has made a number of strides in reducing the company's overall environmental impact.

Apple said in its report that though the firm's revenue has grown, its greenhouse gas emissions per dollar of revenue have decreased by 21.5 percent since 2008.

According to the New York Daily News, Apple said its data centers are now powered using 100 percent renewable energy.

But environmental groups have clashed with the company over the data center power usage, especially regarding Apple's facilities in China.

Unfortunately, Apple's own figures show that its data centers and corporate facilities account for just 2 percent of the company's overall carbon footprint .

The remaining 98 percent comes from the "manufacture, transport, use, and recycling of its products."

According to the paper, Apple's environmental track record has not always impressed environmentalists.

Last year, the firm angered customers by announcing it would withdraw its products from review by the EPEAT environmental ratings system.

After the city of San Francisco threatened to stop buying Apple products, the company reversed course.


First Published: Friday, March 22, 2013 - 11:45

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