New York: An array of Apple services including the App Store and Apple TV were knocked offline for several hours on Thursday due to an unexplained technical glitch.
An official Apple status webpage confirmed the outage, which appeared to have started shortly before 1300 local time (2000 GMT).
By Thursday evening in California, Apple`s online shops and game center were back in operation, but its iCloud online data storage system was still down, according to the status page.
Users in various locations including North America, Europe and parts of Asia flocked to social media reporting issues purchasing and updating apps, as well as backing up devices and streaming from Apple TV.
The California-based company declined to discuss the cause, extent or duration of the outage, instead referring AFP to the status page.
A message on the Apple status page said the outage affected multiple iCloud and store services, and that the company was "investigating."
“Roger Enrico was, quite simply, one of the most creative marketers of his or any generation. He was a risk-taker, never afraid to challenge the status quo," PepsiCo CEO Indra Nooyi said in a statement. “Today is an incredibly sad day for the PepsiCo family, for we have lost one of the true legends of our company and our industry."
Enrico was also chairman of DreamWorks Animation SKG Inc from 2004 to 2012.
Enrico, who was born in 1944 in Chisholm, Minnesota, was chairman of PepsiCo, the world`s second biggest food and beverage company, from 2001 until 2003. The cause of his death was not released.