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China to launch 3D television channel

Last Updated: Thursday, December 29, 2011 - 13:44


Beijing: To keep up with global
technological trends, China is set to launch the country`s
first 3D television channel.

The first 3D television channel will begin a trial run
from January 1 before its official launch during Spring
Festival later next month, state media reported.

The channel will offer 3D programmes that will include
animation, sports, documentaries, TV dramas, entertainment and
live broadcasts of big events.

Ophthalmologists, however, warned that continuous viewing
of 3-D could strain eyes as it required special glasses.

A 3D TV set is necessary to view the channel, and a
survey provided by electronics retailer Suning shows that
sales of 3D TVs were more than 35 per cent of colour TVs in
November and the price has decreased 33 per cent on average
since 2010.

Given the fact that there are 500 million TVs in China,
launching 3D channels will expand domestic demand and
contribute to boosting the real economy, China Daily reported.

All TV channels in China like the print media are owned
and controlled by the government.

The initial plan is for 4.5-hour packages to be broadcast
for free three times, officials of the State Administration of
Radio, Film and Television said.

Six TV stations, China Central Television (CCTV), and
those in Beijing, Shanghai, Jiangsu province, Shenzhen and
Tianjin, will make 3D programmes for the channel operated by

"All stations are investing heavily to prepare 3D
programmes now," Mei Jianping, vice-director of CCTV Project
Management Department said.

More than 45 per cent of consumers have expressed
interest in 3D programmes, and 35 per cent said they would buy
a 3D TV set, according to a survey by China 3D Industry
Academy in March in six cities, including Beijing, Shanghai
and Shenzhen.

The survey also found that the biggest demand was for
sports, culture, entertainment and technology programs.

Xu Qing, an eye doctor in Beijing, cautioned the new sets
might easily cause eyestrain, especially for children, the
Daily report added.


First Published: Thursday, December 29, 2011 - 13:44
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