San Francisco: There is something new about Facebook ads! The social networking site has for the first time displayed its ads beyond the borders of its own website, a news wire reported on Saturday.
Facebook has begun showing ads on Zynga Inc's website which gives speculators a reason to believe that that Facebook could eventually launch an online advertising network.
"People may now see ads and sponsored stories from Facebook on Zynga.com,” the news wire quoting Facebook spokesperson Tucker Bounds said.
He said that Facebook does not share information about people or advertisers with Zynga, and that Facebook's advertisers do not have any new "targeting criteria."
Asked if Facebook was planning to create a full-fledged online ad network that distributes ads on other sites, Bounds said "we are only showing ads on Zynga right now."
Facebook's stock has been under pressure since its initial public offering last month, due in part to concerns about the company's slowing revenue growth.
Facebook made most of its USD3.7 billion in revenue last year from ads that appear on its site.
An ad network could significantly increase the reach of Facebook ads, offering an important new source of revenue growth.
With Agency Inputs
First Published: Saturday, June 23, 2012, 10:55