Facebook in process of monetising in India: Sheryl Sandberg
Quotes

Facebook in process of monetising in India: Sheryl Sandberg

Last Updated: Wednesday, July 02, 2014, 16:16
 
 Comment 0
 
Facebook in process of monetising in India: Sheryl Sandberg
New Delhi: With over 100 million users and 900,000 small and medium businesses on board in India, the world's largest social networking site Facebook is in the process of monetising its business in India, Chief Operating Officer Sheryl Sandberg said on Wednesday.

India has the second-largest user base for Facebook, after the US.

"We have invested heavily in India. India is one of the big bets for us. We are in the process of monetising here," she told reporters. Sandberg did not disclose details.

"India is our second-largest market and it has a lot of potential. US is our largest market, but in terms of people on our network, there is a huge opportunity for us," she said.

Globally, Facebook has more than 1.2 billion users.

She added that about 900,000 SMBs have pages on Facebook on which they can advertise and reach out to potential customers. These pages appear in news feeds of users, which the company claims are "personalised".

"Some percentage of these SMBs are paying for the page product. This explains lot of growth here. Business here contributes globally," she said.

Sandberg added that the company wants to "enable commerce" -- help small and medium businesses to find customers and expand their business, in turn helping Facebook grow.
Facebook has set up one of its four global operations centres in India, the others being in Dublin, Austin and California.

"India is not just contributing to development but also business," she said.
Sandberg said Facebook is engaging actively with various stakeholders such as the government, NGOs, companies, telecom operators and handset makers to provide access to the Internet for the next billion population.

"You can expect more. We want to ensure that access to Internet is faster, better and cheaper. We are making serious investments," Sandberg said, adding that Facebook's mission is to help people across the globe "connect and communicate".

Talking about her experience in India as a World Bank associate working on a leprosy health initiative, Sandberg said India has changed a lot since her first visit.

"When I came in 1991, I remember sending faxes to family and friends. India has changed a lot. It's a part of the global economy," she said.



PTI

First Published: Wednesday, July 02, 2014, 16:16


Comments


comments powered by Disqus
John Kery with Indian Biz Honchos
John Kery with Indian Biz Honchos
Honda Mobilio MPV
Honda Mobilio MPV
BRICS Annual Summit 2014
BRICS Annual Summit 2014
Tata Zest Standout Features: In Pics
Tata Zest Standout Features: In Pics
New car launches in July
New car launches in July

Web Wrap
Contact Us : Privacy Policy : Legal Disclaimer
Copyright © Zee Media Corporation Ltd. All rights reserved