Mumbai: In a move to attract more young investors to the Indian capital markets, Geojit BNP Paribas Wednesday entered into a tie-up with premier stock exchange BSE to launch 'Flip Social' -- India's first stock trading application suite -- for Facebook.
The application was launched Wednesday by BSE MD and CEO Ashish Kumar Chauhan, who punched the first trade order in the presence Geojit BNP Chairman A P Kurian and Geojit Technologies Managing Director A Balakrishnan.
The application suite, which resides in Facebook, includes investment tutorials, a stock market game that will give players a virtual real time experience of trading in the Indian stock markets and a trading application.
"We have entered into an exclusive tie-up with Geojit BNP Paribas Financial Services to launch this trading application. It is expected to help in attracting more young investors in the Indian capital market," Chauhan said.
This initiative will also motivate other members of the Exchange to also come out with such products for financial inclusion, he said.
Geojit BNP Paribas' new application suite offers to play stock games, access investment tutorials and other multimedia contents. It also allows users to carry out transactions in BSE using their access credentials, Balakrishnan told reporters here.
The application was developed by Geojit Technologies Ltd, which is a subsidiary of Geojit BNP Paribas.
The new application, via its gaming option, will allow the uninitiated to learn and experience the thrill and mechanics of trading through a stock exchange, Kurian said.
Chauhan pointed out that the social media like Facebook is becoming important to connect QFI investors across the world. He sees huge potential in QFI funding in the Indian stock market over the next few years.
First Published: Wednesday, May 8, 2013, 18:27