London: Businesses in New Zealand are less likely to engage in social media than they were a year ago, a new survey has claimed.
Accounting software firm MYOB, only a fifth of the 1000 firms it surveyed now reported using social media, such as Facebook and Twitter, down from almost a quarter in August last year.
It said that firms were struggling to find the time for the latest online tools, Stuff.co.nz reports.
According to the report, fewer businesses than a year ago had a social media presence, and used search engines to advertise their businesses or maintained a blog, the survey said.
In contrast, MYOB said businesses were more likely to now be using the internet for transactional purposes, such as buying from suppliers, the report said.
New Zealand general manager Julian Smith said businesses had got good results from employing social media as part of their "marketing mix", but appeared to be struggling to maintain an active social media presence in the long term.
"[They] don''t have the time or the resources to manage a wide variety of online marketing tools,” he said.
First Published: Wednesday, November 14, 2012, 18:20